What are baby boomers travel behavior and trends?

Who are baby boomers?

"Baby Boomer" is a term used to describe the people born between 1946 and 1964 during the mid-century, a generation between the ages of 57 and 75. This generation is called the baby boomers because they were born after World War II when the birth rates increased sharply after the war. This generation has interests and hobbies like Golfing, gardening, fishing, brewing, political activism, and day trading. This generation loves shopping from the valuable and known brands of their time and respects the brands they trust, but what about Travel? We will discuss Baby Boomers' travel interests, what they are interested in, and their travel patterns. 

Where do baby boomers like to travel?

Baby Boomers are frequent visitors to Europe, as they are more interested in history, and on average, baby boomers travel around 27 days a year. The baby boomers call themselves ageless travelers who love to visit and see the best sites. This generation is more conscious of sustainability and more willing to pay for sustainable travel products. The Top European destinations Baby Boomers like to travel to are:

• Germany
• United Kingdoms
• France 
• Italy 

What are baby boomers most interested in?

Baby boomers have a wide range of interests, including:

• Healthcare: Baby boomers are more concerned about healthcare than other generations. They are also more worried about the planet's future and environmental issues, such as climate change, recycling, clean water, and biodiversity. 

• Hobbies: Baby boomers enjoy hobbies like gardening, reading, golf, fishing, brewing, and day trading. 

• Learning: Baby boomers are interested in learning opportunities at local community colleges, church and community organizations, and gardening clubs. 

• Volunteering: Baby boomers are increasingly volunteering. 

• Travel: Baby boomers plan to spend more time traveling, shopping, entertaining, and socializing. 

• Dating: Baby boomers are increasingly dating, and many are looking to find love again after a divorce. 

• Home Improvement: Baby boomers are interested in home improvement and DIY projects. 

• Social media: Baby boomers use social media to engage with content and discuss political issues, but they are concerned about how their data is stored and used. 

• Television: Baby boomers enjoy classic networks like Turner Classic Movies, MeTV, and TV Land.

Baby Boomer Travel Patterns & Habits

Baby boomers have several travel habits and preferences, including: 

• Travel frequency: Baby boomers travel frequently, averaging 3.1 trips per year. They tend to take longer trips, averaging 10.5 days. 

• Travel motivations: Baby boomers are motivated to travel for family and friends and value quality experiences. They also enjoy educational travel experiences and exploring new destinations. 

• Travel planning: Baby boomers are decisive planners who often use online travel agencies (OTAs). They prefer human contact over technology and are likelier to use a travel agent to book their trip. 

• Travel destinations: Baby boomers often choose hotels as their primary lodging and spend more on hotel stays than other generations. They also prioritize small luxuries and cultural experiences over lavish stays. 

• Travel amenities: Baby boomers demand free Wi-Fi and complimentary breakfast when staying at a hotel, as they do not like to waste time looking for a place to eat and require the facility.